Highness (H.H.) Mahmoud Salah-Al-Din Assaf (Prince of Keserwan,  began his bilingual academic studies at King Khalid International School in Saudi Arabia, a High School of American Curriculum standards (2004). He is fully bilingual in native English and Arabic.

His Highness also studied Bachelors in Business Administration and Master in Legal Studies at Charisma University. He is a hereditary Royal Prince of the 7th century Assaf Dynasty (Banu Assaf, “Assaf” a Persian word meaning “genuine”) of the Mamluk Sultanate of the Persian Keserwan of Mount Lebanon (from 1306) and of Tripoli (from 1585). His long dynasty is one of the oldest of all Middle East.

He began his military career as Cultural Trainer for the government contractor Akima based in Fort Irwin California (2008-2010).

In philanthropy, he serves as: “Expanding his career into university management, he serves as Director of Education Services for multiple university-level educational institutions in the Middle East and Gulf Region, including for Sastra Angkor Institute (SAI) in Cambodia (since 2016).

Nowadays, His Highness is President of the 3VETS LLC  Nano Technology(since 2017).

His Highness has been given the  Presidential Lifetime  Achievement Award and has been given the highest title of honor bestowed by the governor of Kentucky.